Premiere of the Jennifer Lopez perfumes

Very demanding customer, implementation for over 1000 guests.

Jennifer Lopez not only plays and sings, but also creates perfumes. We had the pleasure of organizing the launch of J.Lo perfumes in Poland.

The agency’s most important challenge during this event was to arrange an unusual space that goes beyond the standards and reflects the personality that Jennifer Lopez undoubtedly has. We were inspired by the energy and glow that Jennifer exudes on the stage, her style, appearance and charisma. In addition, we explored J.Lo perfumes widely, almost empathizing with the role of senselier.

Effect – an extremely feminine event, classy and with a hint of spiciness. To achieve the intended effect, we used the entire palette of multisensory sensations such as sound, taste, smell, play of light, and multimedia attractions.

Luxurious implementation with the WOW effect, tailored to the Star.